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AI Research Assistant

AIRA — AI Research Assistant, a Hinton Innovations product

Human-centered qualitative research, structured and scaled with AI.

Natural, adaptive AI interviews at scale, so research teams move faster, spend less, and reach more people.

Book a demoSee how it works

Trusted by leading research teams around the world

Hong Kong University of Science and Technology
Duke Kunshan University
The University of Hong Kong
City University of Hong Kong
Hong Kong Baptist University
Yida
POPWIZ

Traditional interviews require 150+ hours of work before analysis even begins.

Inconvenient scheduling, inconsistent interviews, inhibited respondent candor, and insights that arrive weeks too late.

So we built a solution.

0+
hours saved in transcribing per interview
0x
themes than standard open-ended surveys
0%
of interviewees would participate again
How AIRA works

Plan. Interview. Analyze.

AIRA structures qualitative research into a clear loop: design the study, run adaptive interviews at scale, and synthesize insights in hours, not weeks.

Watch AIRA in action

PlanDesign the study
InterviewRun adaptive conversations
AnalyzeSynthesize insights fast
Capabilities

Schedule. Scale. Synthesize.

Three moments that turn qualitative research from a bottleneck into a system.

Hybrid

Text, voice, or hybrid sessions. AIRA adjusts follow-ups in real time, probing where it matters so you get depth, not scripted answers.

  • Text, voice, or hybrid sessions
  • Dynamic probing based on each response
  • Coverage tracking while the interview runs

Multi-lingual

Share one link. Run interviews across timezones and languages without scheduling theater.

  • Link or QR distribution from one dashboard
  • Multi-lingual support and dynamic mid-session adjustments
  • Live session counts as interviews complete

Automatic summarizing and reporting

Structured fields, themes, and evidence quotes the moment sessions finish, ready for stakeholders.

  • Automatic summarizing and reporting
  • Cross-interview analysis table
  • Executive summary with confidence tags
Customer Spotlight

How teams are using AIRA to unlock qualitative insights

DJ Yida

“AIRA has allowed my team to plan future events with data we never had access to before.”

DJ Yida

Duke Kunshan University

“This scale of interviewing has never been as affordable or efficient for our research group.”

DKU Professor

The University of Hong Kong

“Until AIRA, over 10k of these records were just sitting here, unused.”

HKUST Researcher

Use cases

Designed for every kind of qualitative research

A powerful autonomous interview agent built for teams who need fast, high-quality insights at scale, from product discovery to academic polling.

Customer Discovery

Interview customers at scale to validate ideas, uncover pain points, and discover market opportunities

User Research

Conduct deep qualitative user interviews to understand motivations, behaviors, and needs for product teams

UX & Satisfaction

Gather in-depth customer experience feedback through natural conversations that go beyond simple surveys

How it works

From brief to briefing. One continuous tour.

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AI AssistantChat to modify your plan
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See how AIRA transforms your qualitative research

Try a demo interview to experience how AIRA conducts natural, adaptive conversations that surface deep insights autonomously.

Try a demo interviewBook a demo